Издательство Kogan Page

The "Winning Bid" is an easy-to-read practical guide which will teach the reader how to think lik...

Risk management is not just a topic for risk professionals. Managers and directors at all levels ...

Questionnaires are vital for the market researcher: they draw accurate information from responden...

One of the best books on selling ever published, "The New Strategic Selling" has changed sales an...

Today's managers often find themselves thrust into HR-type situations presenting both challenge a...

The power of the media is unquestionable - the dramatic effect it can have on public opinion and ...

Customer loyalty is essential to the long term financial success of your business, but with more ...

Before the internet if you wanted to sell something you marketed with leaflets through the door o...

Packed with practical examples as well as updated and new case studies, "Sales Promotion" details...

Warehouses are an integral part of the modern supply chain; involved in the sourcing, production ...

Drawing on the twelve core disciplines of business, including business law, economics, marketing ...

Tim Phillips has been a journalist for 20 years, and during that time he has been slowly driven c...

Measuring and improving performance is critical for managers who want to achieve successful busin...

Stop playing shops! This title offers all the knowledge, skills, tools and techniques you need to...

Application forms are designed to filter out unsuitable applicants and to ensure candidates for i...

Every job hunter needs an impressive CV that describes their educational and professional history...