Издательство Kogan Page

Mobile devices, new digital technologies and the increasing popularity of social media all contri...

Research shows that consumer conversations, client happiness and empowered employees are the pill...

The training and development needs of any workforce vary dramatically between the generations and...

Any business that wants to continue growing has to consider new ways of developing and engaging w...

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragranc...

More than ever before business success depends on standing out from the crowd and delivering auth...

Anyone with access to a broadband connection can make money online. Unlike 'bricks and mortar' bu...

New technologies such as the internet and mobile communications are changing the face of business...

Getting a public relations campaign or programme off the ground can seem an overwhelming task. Bu...

Digital marketing now represents 25 per cent of the marketing spend in the UK and this is predict...

"Ultimate CV" describes how to create an irresistible CV that will help you to stand out from the...

In the competitive world of job-hunting everything depends on first impressions, so it is importa...

"The 30 Day MBA in Marketing" provides a complete marketing 'course' spanning twelve disciplinary...

As business becomes increasingly reliant on succeeding in export markets, the need for specialist...

"The 30 Day MBA in Business Finance" provides a complete 'course' in business finance, covering 1...

"Strategic Project Management" uses real life case examples to characterize and describe the orga...

A clear strategy that is understood by employees, customers and stakeholders and which has the un...