The Strategic Storyteller. Content Marketing in the Age of the Educated Consumer

The world needs more storytellers.

Storytelling is an inherently innovative activity.

When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively.

For individuals, crafting stories is the primary way we can make sense of the world and our place in it.

The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to:

Tap into your and your organization's unique sources of wonder, wisdom, and delight
Boost individual and collective creativity
Understand the storytelling strategies behind some of the world’s most powerful brands
Unlock the secrets of the great strategic storytellers of the past
Build a place where your stories can live online
Distribute stories so they have staying power and reach in the digital age
Convene audiences by going beyond demographic stereotypes and tapping into enduring human needs
Understand how unshakable reputations are built out of stories that accumulate over time
 

Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how.