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Moaners, fault finders, manipulators - these are just a few examples of the difficult people we p...

Dealing with difficult people can make life impossible. The workplace is inhabited by a wide vari...

The increasingly global nature of business means that businesspeople have access to a wider marke...

"Creating the Strategy" is a practical guide that brings together the most important elements of ...

This title provides ideas and templates suitable for use in presentations. The first half of the ...

The Complete Marketer is an accessible source of hard intelligence about the marketing discipline...

Across the global economy, customers' expectations are continually rising - but many companies fa...

Category Management is a technique used to understand markets, analyse spend and make purchasing ...

Financial modelling is a vital tool for business strategists and decision makers. A good business...

Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over tw...

The only way forward for business success is to create a memorable brand and fix it in the consum...

Adaptability is the key human trait. The ability to adapt faster and smarter than the situation i...

Fragment markets, hyper-competition and over-supply means companies must add customer value. Usin...

Praise and Reviews "This really makes marketing happen - congratulations!" - Professor Malcolm Mc...

"20: 20 Project Management" is the definitive guide to successful project management in practice,...